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Funeral Home
Conversion tracking and time-of-day bidding aligned ads with peak intent.
Conv. value
197K
Avg. CPC
$0.88
Actual ROAS
768.51%
Cost
$25.7K
Key Results
Time-of-Day Optimization
Implemented time-of-day bidding adjustments to align ad visibility with peak search intent patterns, ensuring maximum coverage during critical decision moments.
Conversion Tracking Setup
Established comprehensive conversion tracking for phone calls, form submissions, and directions requests to measure true ROI across all touchpoints.
Performance Impact
Generated $197,000 in conversion value with a 7.7x ROI multiplier. Efficient $0.88 average CPC with strategic bidding captured high-intent local searches.
See the industry playbook
This is the industry-specific system we use to reduce demand loss and turn search demand into booked opportunities.
View the Funeral Home playbook