In 60 Seconds
- •The Scenario: You are on a ladder. The phone rings. You can't answer. It goes to voicemail.
- •The Customer: They hang up. They don't leave a voicemail. They call the next number on Google.
- •The Solution: MCTB (Missed Call Text Back) senses the missed call and instantly texts: 'Sorry I missed you! How can I help?'
- •The Magic: The customer STOPS calling competitors. They reply to the text: 'Do you fix toilets?'
- •The Result: You have engaged the lead. You can reply when you are off the ladder. You saved the deal.
Sometimes the simplest technology is the most profitable. You don't need AI. You don't need a Chatbot. You need Missed Call Text Back.
Why It Works
Modern consumers prefer text over voice.
- Convenience: They can text while in a meeting or watching TV.
- Asynchronous: They don't have to wait on hold.
When you miss their call, you create a "Gap." In that gap, they look for alternatives. The auto-text closes the gap.
The Psychology of "I'm Here"
The text says: "I am here. I am responsive. I acknowledge you." Even though it is automated, it feels personal. It validates their effort to reach you.
Real Numbers
We tracked this for a roofing client.
- Missed Calls per Month: 45
- MCTB Engagement Rate: 60% (27 people replied).
- Jobs Booked from Replies: 8.
- Average Ticket: $12,000.
- Revenue Rescued: ~$96,000.
From one simple automation.
Setting It Up
It requires a VoIP system (like Twilio, RingCentral, or our platform). The Script: "Hi, this is [Business Name]. Sorry we missed your call! We are helping another customer. How can we help you?"
Keep it casual. Don't sound like a robot.
[!TIP] After Hours Logic Customize the text for after-hours. "Hi, we are closed for the night, but we got your call! Reply with your issue and we will call you first thing at 8 AM."
Read Next in This Hub:
- Speed to Lead - Why fast matters.
- AI Answering - The next level.
Related System:
- Response Protection - Includes MCTB.