In 60 Seconds
Plumbing Pointers
- •Two Funnels: Don't treat a 'Leak' lead like a 'Remodel' lead. One needs speed (LSA); one needs trust (Instagram/Portfolio).
- •LSA or Die: For emergency plumbing, 80% of calls come from the top 3 Google spots. If you aren't there, you are fighting for scraps.
- •The Answer Rate: You lose customers in the first 30 seconds. If you send calls to voicemail, you are donating money to your competitor.
- •Visuals Matter: For high-ticket jobs (Tankless, Bathrooms), show your work. Dirty trucks and crack-jokes don't sell $20k remodels.
- •Water Quality: The hidden goldmine. Market 'Water Softeners' and 'Filtration' to existing customers to increase Lifetime Value.
Plumbing is unique because it spans the spectrum of human emotion: From Panic (Burst Pipe) to Dreaming (Spa Bathroom).
Your marketing infrastructure must handle both.
Funnel 1: The Panic (Emergency Service)
- Customer Emotion: Fear, Urgency.
- Buying Criteria: Speed, Availability. "Can you come NOW?"
- The Channel: Google LSA and PPC.
- The Tactic: "24/7 Service." "Within the Hour."
- The Kill Switch: Losing the call. If they call and you don't answer, they hang up and call #2. You must have an AI Answering Service or live dispatch.
Funnel 2: The Project (Repipe / Remodel)
- Customer Emotion: Anxiety (Cost), Desire (Quality).
- Buying Criteria: Trust, Expertise, Aesthetics.
- The Channel: SEO, Facebook Retargeting, Email.
- The Tactic: "Financing Available." "See our Portfolio."
- The Nurture: These leads take weeks to close. You need automated email follow-up ("6 Things to Know Before Repiping").
Funnel 3: The Upsell (Water Quality)
Most plumbers ignore this. They fix the leak and leave.
- The Pitch: "By the way, your water hardness is 15 grains. That's why this heater failed. Have you looked into a softener?"
- Marketing: This is an internal marketing game. Tech training and "Leave-behind" brochures.
[!IMPORTANT] Trust Signals Plumbing has a bad reputation (pricing games, messiness). Over-communicate "Upfront Pricing" and "Shoe Covers / Clean Up Guarantee." These relieve the specific anxieties homeowners have about letting a stranger into their bathroom.
Read Next in This Hub:
- Speed to Lead - Why answering matters.
- AI Answering - The solution.
Related System:
- Response Protection - Capture the panic calls.