In 60 Seconds
- •The Trust Deficit: Roofing has a 'Storm Chaser' stigma. Your #1 marketing goal is to look local, established, and permanent.
- •Show, Don't Tell: Use Drones. An aerial video of their damaged roof converts 10x better than a verbal description.
- •The Neighborhood Effect: When you stick a sign in a yard, your digital ads should automatically start targeting the 50 closest neighbors (Geofencing).
- •Review Gating: You need 100+ reviews. A roof is a $20k purchase; nobody buys without reading reviews.
- •Commercial vs. Resi: Commercial roofing requires LinkedIn and relationship building (Gatekeepers). Residential requires LSA and SEO.
Roofing marketing is war. It is aggressive, door-to-door, and high-stakes. A single storm can make your year, or break your operations.
Establishing Permanence
Homeowners are terrified of "Here today, gone tomorrow" roofers. Your marketing must scream "We live here."
- Google Business Profile: Show photos of your office, your branded trucks, and your local team.
- Community Involvement: Sponsor the Little League. It's old school, but it builds the "Local Trust" moat that storm chasers can't cross.
The Digital-Physical Hybrid
Roofing is one of the few industries where "Door Knocking" still works efficiently. But it works better with Air Cover.
The Play:
- The Storm Hits.
- Digital: Launch Facebook Ads in the zip code: "We are inspecting roofs in [Neighborhood Name] this week."
- Physical: Your knocking team arrives 2 days later.
- Result: "Oh yeah, I saw your truck on Facebook." The door opens.
Visual Evidence
Stop telling people they have hail damage. Show them.
- Every inspector needs a drone or a GoPro.
- Show the homeowner the video on an iPad at the kitchen table.
- Transparency = Sale.
SEO for the Long Haul
Storms are unpredictable. You need "Retail" work (Age-related replacements) to survive the mild winters.
- Keywords: "Roof Replacement [City]", "Metal Roofing", "Flat Roof Repair."
- Content: Write articles about "Does Insurance Cover X?" Help them navigate the claims process. Be the advisor.
[!TIP] The Yard Sign The Yard Sign is your cheapest billboard. Don't just put it up during the job. Ask to keep it up for 2 weeks after in exchange for a Starbucks gift card. The neighbors notice the finished roof more than the construction zone.
Read Next in This Hub:
- GBP Ranking - Local SEO.
- Distinctive Assets - Branded trucks matter.
Related System:
- Local Visibility Systems - Digital air cover.